Black Hills Today – Global Digital News Syndication started on July 7th, 2004. After working for 7 years online to become one of the first blogs in the world to syndicate video and audio feeds we were off to the races to become a syndicated news outlet for the upper midwest. Very early on we realized that it didn’t matter what state you were in to get your news recognized by a global audience with a link back to your website. This not only drives traffic to your website, but it is a powerful SEO (Search Engine Optimization) tool. We also learned early on that oftentimes our stories got picked up in other news feeds on other peoples websites. So not only does your content end up in the syndication ether, but actually could land your content on a competitors website, if they had a news feed. Imagine that!
By 2005 Black Hills Portal or aka (Black Hills Today) gained national attention in the Top 2% of all online news sources. Newsknife, a News Ranking company ranked Black Hills Today in the Top 2% of news sources around the world. This was a lead over Rolling Stone Magazine and the Minneapolis Star Tribune to name a couple. What this basically meant was that if all three news sources wrote a story about “Yellow Poka-dot bikinis” our story would be found first! Traditional news outlets where still focused on print and paper and we already had an early lead in ONLINE NEWS!
Even today, Black Hills Today is dynamic and fast in getting our news into the globe’s most powerful search engines including Google, Bing and Yahoo! Everyday, we are impressed with how our stories get into the Global News Syndication.